October 8 – 15, 2025 I Hall 5 – Booth A19
Making every product unique
KURZ @ K 2025
As an innovation leader in thin-film technology, LEONHARD KURZ presents functional and sustainable surface decorations for automotive, home appliances, healthcare, beauty, and cosmetics. Visit us at K 2025 and learn how revolutionary solutions can be mass-produced thanks to process-optimized technology – supporting more efficient use of resources.

Engineering to drive difference.
Experience innovative solutions for the mobility of the future – from surface designs with a hidden-til-lit effect and deep black surfaces to sophisticated finishing processes for aluminum and steel wheels.

FrontIQ Light Concept
Live at the KURZ booth
Next-level engineering for efficient series production. Experience it for yourself with an extraordinary component: front design and lighting – seamlessly integrated into a single component. With crystals for an incomparable depth effect. Light goes premium in cooperation with Swarovski Mobility and SP3.
Live at the KURZ booth
Rear Light Concept
From invisible to wow. Surface designs with a hidden-til-lit effect and unparalleled depth play with the unexpected and reveal customizable effects. Ideal for brands that want to stand out with aesthetic lighting solutions. And essential for sophisticated Car-2-X communication that already meets tomorrow's integrated mobility concepts today. Live demo at our booth: the integration of mini LEDs from ams OSRAM into a rear light component using the innovative KURZ Functional Foil Bonding (FFB) adhesive process.

Performance
Car Key Design
Different surface finishes in a single work process: with the innovative Protective Layer Finish (PLF) process, car keys made from sustainable post-industrial recycled material (PIR) can be customized to the maximum extent. Colors, design, structure? The choice is yours. Partner: ARBURG, Huf, Meusburger, Reichle, SCHOEFER, Sysplast, Witosa.
Live: production at the ARBURG partner booth.

Deep Black Surfaces
Blacker than black. Seamless and spectacular new looks for plastic surfaces. The transition from display to plastic component? Absolutely homogeneous in color – and therefore barely visible.


Advanced Wheel Decoration Concept
Whether steel or aluminum rims; whether holographic flop effects or shiny surfaces: our innovative hot stamping process allows us to create distinctive designs – in accordance with the strictest industry specifications. Complex 3D geometries? Partial decorations on metal and plastic inserts? Micro-embossing on the rim paint? Dark chrome or super matte? For rim design as a distinguishing feature.
New
Smart & Sustainable Center Console
Sustainability x Style x Innovation. Sustainable technical textiles made from rPET are suitable for interior components of any shape. And, in combination with the touchpad with PolyTC® sensors, they form a smart unit.
3D Spatial Effects
It's magic. Whether purely decorative or combined with touch controls, holograms inspire with their apparent depth and spatial presence. For spectacular new designs that achieve kaleidoscopic or 3D effects on flat surfaces.

Elevating everyday living.
Whether it's a washing machine, refrigerator, coffee machine, or heat pump – with our innovative strength, we harmonize futuristic design and smart functions with production efficiency and sustainability.
NEXT Washing Machine
Futuristic purism. With KURZ, washing machines become minimalist design objects – with maximum individual design freedom and functionality. This includes: ambient lighting tailored to the wash program, hidden-til-lit surfaces, and seamlessly integrated touch sensors for an intuitive user experience. Process efficiency? Exceptionally high. Recyclability? Up to 100%. In cooperation with VESTEL.


Fridge Interior Designs
Turn your refrigerator into a cool space. KURZ is starting a design revolution in the home – with a completely new color scheme and metallic designs that can be produced highly efficiently using hot stamping. Interior walls, compartments, and strips can be partially or fully finished – tailored to customer requirements and with extraordinary lighting effects.
Luxury Coffee Machine Concept
Everyday luxury. This is ensured by sophisticated decorations on glass and plastic surfaces, such as our high-quality dark marble design. A look that emphasizes the monolithic character of the coffee machine – and appeals to more than just the sense of taste. The front display made of real glass with PolyTC® touch sensors and hidden-til-lit backlighting effect also promises premium visual enjoyment.
Smart Heat Pump Tower Concept
Home, smart home. Whether it's the body or the display: KURZ's ultra-thin surface decorations give modern heat pumps a functional and aesthetic upgrade.
The bezel: for example, matte and smoked with hologram light line design. The touch display: highly customizable with backlit symbols and images thanks to sensor technologies such as PolyTC® VarioSym and PolyTC® Colorful Pictures. Together, they offer maximum design freedom. And that in series production.

Empowering iconic aesthetics.
We celebrate uniqueness – and turn the point of sale into a point of seduction. With a keen sense for the finishing potential of cosmetics packaging and innovative thin-film technology made by KURZ. In addition to aesthetic aspects, the focus is primarily on ecological aspects: high recyclability and a significant reduction in CO2 emissions.
Live at the KURZ booth
Sustainable Packaging Inspiration for Cosmetics
Sustainability meets beauty. A cosmetic jar made from innovative bio-based material becomes a high-quality statement – in a single process step. Shimmering metallic decorations are applied using DDD (Direct Digital Decoration) and Conical inLINE FOILING (CiF): an example of highly individualized design and highly efficient production possibilities based on new packaging materials.

Turning ideas into impact.
For us, combining responsible action with outstanding design is not a contradiction, but an incentive. We rely on materials that meet both sustainability and aesthetic standards. Ours and yours.
EcoLayer FX
Nova-woven Fabric Sage Shell ShimmerShift Leaf
Sustainable substrates versus virgin material: 1:0. Because they offer the same design freedom, but are clearly ahead in terms of sustainability. Experience innovative designs with ecological standards.
Live-Demos
From practice for practice: Our moderated productions are designed to deliver results tailored to your needs and cover relevant areas of the KURZ service spectrum. Experience state-of-the-art machines and processes such as 3K IMD, DECOPUR®, Functional Foil Bonding Adhesive, and Conical inLINE FOILING live in action.
Live demos: 3 times a day, approx. 20 minutes

News & Press
Whether official press releases, company news, or exciting behind-the-scenes insights – you will find all the latest information at a glance in the press section.
